Did you know that the ‘About Us’ page is one of the most frequented pages on a website?
The second most viewed page actually!
Consumers are becoming savvier, conducting greater research before they select who they will choose to give their business to. As a result, your ‘About Us’ page becomes a prime area to showcase your offerings, along with strategic sprinkling of key words that will boost your search engine results.
We need your input to create engaging 'About Us' content for your website. To achieve this we’ve put together a few questions to help us learn more about the driving forces of your business; where you’ve come from and where you’re headed, what you stand for and what customers can expect when you become their provider of choice.
We understand that as business owners it can be really difficult to look at yourself objectively or to put into words how you do what you do so awesomely. Don’t concern yourself with the wording, we help to craft it into the final content, that’s what we’re here for! We just need the answers from you so we know what magic to focus on. With a website’s ‘About Us’ page/section being the most read, only second to the home page, it’s important to spend some time on this area.
Most people are under the impression that their about page is about them. This really is a misconception, mainly due to it often being referred to as ‘About Us’. However, this section of your site is for how your business (even if it’s a business surrounded by or based on your personality) is going to help the readers. It’s where you and the reader converge, by showing them the benefits of your business and how it can help them with their problem/needs/goals/desires. This is the platform to show your readers where they are now and where they can be later by working with/buying from you.
This page doesn’t have to be super long, it just needs to tell a compelling story as to why someone should choose your business for their needs.
Consider the questions below for a moment before answering. Not all questions will be relevant to you or your business offering, just answer those that you feel would help get the message across to your potential buyers. How do you want to be portrayed online?
If you get stuck let us know, we’re more than happy to schedule a time to go over these on the phone if you wish (but do have a go first, you may be surprised what you come up with). Use as much room as you need.